Soreen to launch Apple Lunchbox Loaves
British baker Soreen has revealed it will be adding a new apple flavoured variant to its Lunchbox Loaves, in time for the start of the new school year.
After the success of its Lunchbox Loaf format, which has seen year on year growth of over 35%, the new apple flavour will join the existing flavours of original malt and banana.
The product will launch in Tesco stores across the UK from 11 September and will be available in a multipack of five for ￡1.35.
Containing apple pieces, Soreen’s apple Lunchbox Loaves are individually wrapped, high in fibre and low in saturated fat.
Bethan Brown, marketing director at Soreen, says, “The new apple flavour is a great addition to our Lunchbox Loaves range. They are perfect for school packed lunches and with a choice of three fruity flavours, there are plenty of options for your kids to choose from.”