Britvic boosts listings for infused sparkling waters range
Britvic Soft Drinks has increased listings for its range of infused sparkling waters targeted towards health conscious consumers.
The unsweetened soft drinks line, Aqua Libra, was initially launched into Boots stores in October 2017 and will now be rolled out more widely to selected retail partners throughout the year.
Aqua Libra is made with sparkling water infused with fruity flavours. It is available in a premium 330ml can format in three flavours: Raspberry & Apple, Tangerine and Grapefruit & Pineapple. Aqua Libra contains three calories per can, no added sugar, sweeteners or artificial flavourings, according to the company.
Trystan Farnworth, commercial director, convenience & impulse at Britvic, comments, “Across many categories in food and drink, we now often see smaller entrants re-setting category rules with products that are both tasty and healthy.
“Aqua Libra has purposely been designed by a small entrepreneurial team within Britvic and there is a lot of excitement surrounding this launch’s potential, particularly considering the recent introduction of the Sugar Levy. In soft drinks, Aqua Libra is the perfect choice for those who often prioritise health, but want bubbles with taste without the sugary sweetness of other soft drinks.
“With huge growth opportunities expected for the booming water plus category, which is currently worth ￡82m, as health remains high on the agenda for so many consumers now and in years to come, stocking a range of innovative waters such as Aqua Libra presents retailers with a great way to tap into the health trend and drive sales.”