Smirnoff launches lower-alcohol vodka infusions
Smirnoff vodka has launched a new spirit drink, Smirnoff Infusions, made with real fruit essence and natural ingredients.
Made with Smirnoff No.21 Vodka, Smirnoff Infusions has a lower alcohol of 23% ABV compared to 37.5% ABV in regular Smirnoff No.21. It comes in two flavour variants: Smirnoff Infusions Orange, Grapefruit & Bitters and Smirnoff Infusions Raspberry, Rhubarb & Vanilla.
Commenting on the launch, Sarah Shimmons, Smirnoff marketing manager for Europe said: “Nightlife is evolving and more people are socialising at earlier times of the day to spend quality time together. Alongside this is the rise in popularity of the ‘spritz’, which has now become a summer staple.
“Smirnoff Infusions taps into the growing demand from consumers for great-tasting drinks with a real depth of flavour. The process sees real fruits infused and distilled individually for the perfect amount of time to allow their natural flavours to be extracted. This ensures the optimal balance of natural and fruity flavours at the heart of the liquid, with good spirit cut-through.”
Smirnoff Infusions is best served with soda, ice and an orange or raspberry fresh fruit garnish. Smirnoff Infusions is sold as a 500ml bottle with a recommended retail price of ￡14.