Ecolean partners with EcoLine to establish first recycling point in Moscow
Ecolean has signed a new agreement with EcoLine, the leading waste operator in Moscow, to establish a collecting and recycling point that serves over two million consumers.
The new partnership has meant that Ecolean’s lightweight packages have been accepted at the Zelenaya Tochka waste collection point at the Flacon design factory in Moscow since March. The collected Ecolean packages are sent to the Tver Secondary Polymer Plant for recycling where they are used to manufacture new products – such as stationery, plastic furniture, polymeric sand pavers, and housewares.
“EcoLine Group’s strategy is aimed reducing waste by collecting and recycling as many packages as possible,” explained Elena Vishnyakova, deputy CEO of EcoLine.
“So we are glad to see a growing number of packaging producers participating in collecting and recycling activities of their packages, because without their participation this process is impossible. The collection point at Flacon has become a test site for collaboration with a number of sustainability-minded packaging producers.”
Ecolean’s commitment to provide lightweight packaging solutions for liquid food products combines food safety and consumer convenience with less environmental impact.
“Our packages weigh about 50-60% less than conventional packaging concepts,” said Sergey Sirotin, managing director of Ecolean Russia & CIS.
“This reduces environmental impacts during the entire life- cycle of the packages, including transportation, storage, use and disposal. To join forces with EcoLine and to offer yet another recycling opportunity is absolutely fantastic, and we are committed to continue to develop new ways of reducing waste and to increase recycling.”