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      soft drinks


      Summer special

      Britvic Soft Drinks has created J2O Garden Rose, a new limited edition blend of apple, raspberry and rose flavours, which is available in the UK until August 2015. Jonathan Gatward, GB marketing director, Britvic Soft Drinks, comments, “We’re thrilled to see the launch of J2O Garden Rose; it’s a different flavour profile from the core […]

      Blood orange flavour joins range

      Britvic Soft Drinks has strengthened the Tango portfolio with the launch of Tango Blood Orange. Fruit carbonates enjoy a 7.7% share of the soft drinks category in the UK, and with orange the number one flavour choice in this segment, the new drink – which is available in 2L, 600ml, 330ml and six x 330ml […]

      Feeling fruity

      Britvic Soft Drinks has unveiled a series of innovations to Robinsons in order to strengthen the brand’s position as the UK’s number one squash brand. Robinsons will be launching a new range of flavours, including: apple, blackcurrant and cherry; lemon and mango; orange and raspberry; and pineapple, mango and passion fruit. Limited edition variants will […]


      Aquajuice makeover

      Calypso Soft Drinks, part of Cott Beverages, has updated its pack design for Aquajuice – its range of healthier still water drinks. Following a review of its growing ‘school compliant’ portfolio, the company has launched the new designs to appeal to the foodservice and education sectors. Aquajuice Juicy Water packs have a completely new look […]


      Research into consumers’ daily nutrient purchases

      Market research company Euromonitor International has examined the amount of nutrients purchased per person per day through packaged food and soft drinks products. The data tracks energy, fat, saturated fat, carbohydrates, sugar, salt, protein and fibre in 54 countries globally. According to the research, the world buys 1.5 trillion calories a day, with the average […]

      Refreshing new era for 7up

      Soft drinks manufacturers Britvic Soft Drinks and PepsiCo UK have announced a refreshed visual identity and global campaign for 7up Free. Rolling out this month, the multi-channel campaign #FEELSGOODTOBEYOU features a rejuvenated visual identity – including logo design and packaging. Feels Good To Be You is a new integrated marketing and advertising campaign that connects […]

      Packaging set to boost soft drink revenue

      TechNavio has announced the publication of a new market research report on the global soft drinks market, which is expected to post a CAGR of 3.92% in terms of revenue from 2014-2018. According to the report, packaging innovations will be a major trend expected to impact overall market growth through the projected period. Most of […]

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      Sustainability in soft drinks sector

      The British Soft Drinks Association (BSDA), which represents the soft drinks industry in the UK, held a Parliamentary event last week to highlight efforts to improve sustainability in the soft drinks sector. The Soft Drinks Roadmap was launched last year and aims to encourage companies across the soft drinks supply chain to identify opportunities to […]

      Add some sparkle

      Britvic Soft Drinks is bringing back its limited edition J2O Glitter Berry to mark the festive season. The blend of grape, cherry and a hint of spice is back for a fourth year with a new look to add a touch of excitement to soft drinks this winter. The single-serve bottle for 2014 comes in […]

      Chilled coffee market gathers NPD momentum

      Ready to drink (RTD) or iced coffee has been seeing a period of strong product and market activity in recent years. It remains one of the smallest sectors of the soft drinks market in terms of new product activity, accounting for just over 4.2% of global launches recorded by Innova Market Insights in the 12 […]

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      Coconut water trends

      Recent efforts to promote coconut water as the natural and healthy soft drink of choice have already moved it into the mainstream in the US. Manufacturers and are now also focusing on developing the European market. Coconut water can be promoted on an all-natural platform, while also offering many of the isotonic benefits of mainstream […]

      Coca-Cola Life campaign

      Coca-Cola Enterprises has announced a huge marketing support campaign which includes OOH, print, digital and experiential to support the launch of Coca-Cola Life?as it seeks to build consumer awareness of its new brand. The lower calorie cola gives people another option when choosing a Coke to fit their lifestyle, whether that is Coca-Cola, Coca-Cola Life […]

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